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Practise the panic: why crisis rehearsal is your most undervalued asset

Practise the panic: why crisis rehearsal is your most undervalued asset

May 5, 2026 | crisis comms, OutspokenPR, PR, strategy

Practise the panic: why crisis rehearsal is your most undervalued asset   Nobody wants to plan for disaster. Hours spent focusing on that moment when an employee screenshots an internal email and posts it publicly, or the day a senior executive’s behaviour...

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