Prepping you for that big speech:
the key to elevating your industry presence
Big speech coming up? About to host your first talk or workshop? Taking part in a webinar? A podcast?
Whether it’s a speech at an industry event, a workshop, or a roundtable, a well-crafted speech, can be the difference between a memorable impression and a missed opportunity. However, being an expert in your professional field does not automatically make you a good speaker. This is why, they say, preparation is key.
OutspokenPR is a little bit more than a PR agency and we understand that delivering impactful speeches is not just about having something to say, but about saying it in the most effective and engaging way possible. This in turn depends on a number of factors beyond your expertise such as the nature of your audience, the format of the speech, its specific objectives, length and setting to name just a few. Sure, you can ad lib but are you able to control all these factors if you are just making your way through the speech on the fly? Will you really be making the most of the opportunity? Experts think not and say solid preparation is key.
By engaging with experienced speech writers, you can be sure your key messages will be woven into a coherent and engaging narrative, creating compelling narratives that resonate with your audience and position you as the experts in the field. As a result, your speech will not just be informative, but also captivating. This storytelling approach helps in holding the audience’s attention, making your message more memorable.
Professional speech writers bring a wealth of experience and expertise to the table. Skilled in various aspects of speech preparation, including structure, tone, pacing, and delivery, their insights can transform a good speech into an exceptional one. Far from prepping a standard bit of copy to roll out on any occasion, the pros will really get to know the ins and outs of your business, the needs and concerns of your audience and everything in between to ensure that you have them at “hello”.
Still not convinced? Here are three reasons why professional speech preparation matters:
Understand you audience
Understanding the audience is essential for writing any kind of content, but especially when it comes to writing – and delivering – a speech. Conducting thorough research to tailor the content to the specific interests and expectations of the audience before an industry conference, a workshop, or a roundtable discussion, ensures that the speech will be customized to address the unique concerns and interests of those present.
Maintain a consistent tone of voice
Expert copywriters know how to distil complex ideas into clear, concise, and easily understandable messages. This clarity is crucial in ensuring that your main points are effectively communicated and retained by the audience. Furthermore, for organizations, maintaining a consistent message across various platforms and events is vital. Trusting professionals ensures that the speech aligns with your brand’s voice and overarching communication strategy. This consistency reinforces your brand identity and helps build trust with your audience.
Save precious time
Preparing a high-quality speech is time-consuming. By entrusting this task to experts, you can focus on other critical aspects of your role or event preparation, knowing that the speech will be handled with professionalism and expertise. Public speaking can be stressful, especially when the stakes are high. Having a professionally prepared speech can significantly reduce this stress, giving you confidence in the material you will be presenting.
In an era where every word counts, the importance of a professionally prepared speech cannot be overstated. At OutspokenPR, we specialize in crafting speeches that not only convey your message but also elevate your presence at industry events, workshops, and roundtables.
We’ve prepared speeches for a range of events including the National Association of Broadcasters Show, the National Automobile Dealers Association, Dealer Day and Med Tech Intelligence to name just a few.
Contact us at team@outspokenpr.com to learn more about our speech preparation services and how we can help you shine at your next event.